SOMA Health & Beauty was a med spa that focused and specialized in body sculpting services for people looking to reduce the signs of aging as well as tone key aspects of their physique.
The Goal:To develop a sophisticated and classy logo that would attract a clientele that was looking for a more luxury experience. The 3 designed concepts were created to evoke a feeling of luxury, class and style while still being accessible.
The Final Concept: This concept was designed to give an almost zen like feel to it. I used earth tones to give it a feeling of being grounded while also maintaining a peaceful feeling to it. I made a customized "S" with an abstract shape and then flipped horizontal and then vertical to create the mirrored effect.
Below are a few examples I like to provide to the client to give perspective on how their logo would operate in the real world. This really helps clients visualize how their logos will work in all the major applications that they will need as a growing business.